LED Walls are big, bright, bold—and always make an impression. They deliver seamless images and look great from any angle, which has secured them a place at most sporting events, concerts, and festivals. Now, event planners specializing in corporate meetings, trade shows, fashion shows, and more are taking notice of the visual power they provide. And, with studies revealing that 65% of the population identify as visual learners, LED video walls have the ability to truly engage an audience and get your message across, regardless of the event or industry. But, to make the most of your NYC LED wall rental, it’s important to understand a few LED video wall display basics.
10 Ways to Make the Most of Your LED Video Wall
1. Choose an Appropriately-Sized LED Video Wall
LED video walls are scalable to almost any size and shape, so it’s important to choose the right wall for your event. If you’re putting on a smaller, more intimate event, you’ll want to go small, considering a 7’ x 12’ screen or smaller, otherwise the LED wall may be overbearing. If you’re putting on a more sizable affair, such as a concert, you may want to consider an 18’ x 25’ backdrop or larger. Want to really go big? That’s doable, too! In 2015, Rogue, a strength equipment manufacturer, used a 150’ x 150’ LED video wall and another 20’ x 40’ wall to bring live footage of the Reebok CrossFit Challenge to their booth at an exhibit. See it in action here!
2. Choose an Appropriate Pixel Pitch
Pixel pitch, sometimes called dot pitch, correlates with resolution and determines how clear images will appear on the LED wall panel. The smaller the pixel pitch, the less empty space between pixels, which means higher pixel density and improved screen resolution. However, the distance the audience will be from the wall needs to be a consideration. For larger events in which people will be further away from the wall, you can use a higher pixel pitch; for smaller events where viewers will be close to the wall, you’ll need a lower pixel pitch. As a general rule, however, smaller pixel pitch is preferred.
3. Choose an Indoor or Outdoor LED Video Wall
There are differences between indoor and outdoor LED video walls that all event planners need to be aware of. For example, indoors screen are generally smaller with a lower pixel pitch, and often are not weatherproofed, while outdoor walls are generally larger with a higher pixel pitch, and weatherproofed. Of course, circumstances can change. Inclement weather may force you to move an event indoors, or the size of your guest lits may have you considering moving the event outdoors to accommodate the audience. Moving an LED video wall into a venue it wasn’t intended can result in a less than ideal viewing experience, so you may want to consider a versatile wall that works inside and outside if you’re unsure of where the event will ultimately be held.
4. Consider a Mobile LED Video Wall
Some LED video walls can be trailered around, enabling you to have them moved quickly from one location to the next. For example, at golf tournaments or marathons where people tend to move from location to location over the course of the event. Set up and teardown is also a breeze, as they can be trailered right off the event grounds when it’s over. Smaller screens are also highly mobile, and can be used to greet people as they enter the venue and then moved to the main conference room to be used for the event itself.
5. Fund Your LED Video Wall Through Sponsors
For those watching their budget, an LED video wall display can also be a money-maker. Let any event sponsors know that you will have one at your event, and that you’ll promote them on it for a sponsorship fee. Putting their logo and messaging on large LED display panels, which all eyes will be on through much of the duration of the event, gives sponsors much greater exposure than banners or an event program. You might even consider brief, 15-second promotional spots which can bring in considerably more money.
6. Choose Clear Typography and Graphics
Whether or not you have a design team on hand, they may not be used to creating for a screen as large as an LED video wall. So, you’ll want to be sure they understand that text and graphics need to be large enough to be seen from the maximum viewing distance. Bright white backdrops can also have a tendency to wash out visuals on screen, so it’s often best to choose a more neutral color. Finally, while it may seem like a no-brainer, always conduct a test prior to the event to ensure an ideal viewing experience for everyone.
7. Increase Engagement Through Social Media
There’s no escaping social media, so rather than have people engaging with their friends on their phones, boost their engagement at your event by displaying social media feeds on your LED video wall that highlights tweets, instant messages, and event selfies (Everwall is a great example of a company that can bring this to life on your LED video wall). Worried about guests getting inappropriate? Posts can even be monitored and edited by a moderator with a simple posting delay in place.
8. Increase Engagement Through Gamification
If you plan to employ any form of gamification at your event, you can use your LED video wall to display a leaderboard. Not only does this allow attendees to engage in some friendly competition, but it also gives your clients an idea of who is most engaged at the event and who may become a potential influencer in the future.
9. Consider LED Video Wall Safety
LED video walls are heavy, and if improperly installed, they can topple over and become quite dangerous. The last thing you want at your event is a lawsuit, so be sure your LED wall is properly supported. For floor models, this means having a weighted and counterbalanced structure behind it to prevent it from falling forward. For LED video walls that will be up high and above the ground, you’ll definitely want a professional involved; licensed riggers will make sure the equipment is installed properly and meets TUV certification standards, which identifies the wall as adhering to global regulatory safety standards.
10. Work With an LED Wall Specialist
Even with all the best planning in place, deciding which LED wall rental is right for your event, and using it properly, can be an endeavor that some event planners don’t feel comfortable taking on. When you work with a reputable event production company, that can provide complete LED Wall support, helping you determine which size and model is right and which pixel pitch is perfect. They’ll also be on hand to test the equipment and troubleshoot any problems that may arise, and handle the setup and tear down. At One Way Event Production, we specialize in event of all sizes, across all industries, and have helped event planners make an impact with LED video walls.
Interested in working with a New York City event production company that knows the ins and outs of LED wall rental (and much more?) Contact us today to talk with one of our pros, and be sure to check out our gallery featuring many LED video walls here.
