Experiential & brand activations

Experiential production for brand moments people remember.

One Way Event Productions is the New York production partner for experiential agencies, brand marketers, and PR firms. We bring the LED, lighting, scenic, and interactive tech that turn a big idea into an activation people walk into, play with, and share.

Plan your activation Or call 914.481.2476

★★★★★ 5-star rated on GoogleActivations for NBC Sports, Willets Point Entertainment, and Goals House

Willets Point Entertainment brand launch in the Jackie Robinson Rotunda at Citi Field
Willets Point Entertainment launchJackie Robinson Rotunda, Citi Field
Concept to strikeOne team the whole way
Built to be touchedInteractive, impact-ready tech
Fast turnaroundsActivations built in weeks
15+ marketsPartner network nationwide

Who we help

The production team behind your big idea

You bring the concept and the client. We bring the technical team that makes it real, on time and on brand.

Experiential agencies

An extension of your team that shows up prepared, builds what you pitched, and makes you look great in front of your client, even on a tight timeline.

Brand marketers

Launches, pop-ups, and fan experiences that put your brand in people's hands, with one accountable partner for every technical detail.

PR & communications firms

Press-ready moments with lighting, sets, and capture designed for the camera, so the coverage and content take care of themselves.

Event & creative agencies

When the experience lives inside a bigger event, we produce the room around it too: stages, sessions, and the after-party.

Gallery

Your next activation could look like this.

Let's plan your activation

What we do

Experiential production services

Interactive LED & tech

Touch screens, interactive LED walls, and live games, built tough enough for real footballs and basketballs.

LED video walls →

Immersive lighting

Moving lights, uplighting, and color that turn any room into a world worth stepping into, and photographing.

Experiential lighting →

Custom scenic & fabrication

Sets, props, and modular builds designed in 3D and fabricated to fit your space and your brand.

Design & creative →

Projection mapping

Turn a building, a wall, or a product into a canvas with projection that moves with the space.

How projection mapping works →

Content capture & live streaming

Multi-camera capture and streams that give your activation a second life on social and in the press.

Live streaming →

Sound & performance audio

From ambient soundscapes to DJs and live acts, audio that sets the mood without drowning out conversation.

Audio production →

Got a big idea?

Let's make it something people can walk into.

Tell us about your activation and a real human will get back to you within one business day.

Or call 914.481.2476

Got it. Thank you!

A real human from our team will reach out within one business day.

How we approach activations

Built for the moment, and the photo.

A great activation does two jobs at once: it has to wow the people in the room, and it has to look just as good on a phone screen afterward. That means thinking about lighting, sight lines, durability, and flow long before anything gets built.

We sweat those details so your team can focus on the client, the guests, and the story.

  • Designed for the cameraLighting and sets that photograph beautifully, so every guest becomes a content creator.
  • Built to be touchedInteractive tech that survives real crowds, including impact-resistant LED for games with real balls.
  • Fast, modular buildsModular framing and smart planning that make three-week timelines possible.
  • Any venue, any shapeStadiums, landmark restaurants, warehouses, show floors, and storefronts, planned around each venue's rules.
  • Plays well with partnersWe work alongside your florists, fabricators, and graphics teams so it all fits on the day.
  • On site from open to closeOur in-house technicians run the experience and keep it running, then strike clean.

Case studies

Experiences we've brought to life

Goals House · UNGA

A five-day social club in Central Park

The challenge
A five-day convening during UN General Assembly week, with three session rooms reconfigured several times a day and a tented evening social club outside the restaurant.
The result
Truss towers, moving lights, and 17 custom pedestals, one for each Sustainable Development Goal, welcomed guests including Prince William, Matt Damon, and John Kerry. We've supported it three years running.

Immersive lighting · Custom builds · Session AV

Read the case study →

Willets Point Entertainment

A World's Fair brand launch

The challenge
Help launch Citi Field's new events brand with a World's Fair theme, where One Way sponsored and produced the Queens space in the Jackie Robinson Rotunda.
The result
Five apartments honoring Queens jazz legends, each with a totem screen "window" onto the borough, stage wash and uplighting, and background music, built alongside partners like Massive Visuals and Photobooth NYC.

Concept · Totem screens · Lighting · Audio

Read the case study →

NBC Sports · Fanatics Fest

Interactive games under pressure

The challenge
Brought in just three weeks out to build an NBC activation with interactive LED games and an 800-pound goal post flown from the ceiling.
The result
Impact-resistant LED for real footballs and basketballs, a modular framing build with two union crews, and our in-house team running it all three days.

Interactive LED · Rigging · Activation build

Read the case study →

How it works

From big idea to final strike

Share the concept

Send us the deck, the sketch, or just the idea. We'll ask smart questions and tell you honestly what it takes.

Clear proposal

A quote you can actually read, with options that protect the big moment and respect your budget.

Design & build

3D renderings, tech testing, and fabrication, coordinated with your creative team and partners.

Go live & strike

Our crew runs the experience from doors to close, then packs it all up and leaves the venue clean.

Good questions

Experiential production FAQs

What does an experiential production company do?

We bring brand experiences to life: the AV, LED, lighting, scenic, interactive tech, and crew that turn a creative concept into something people can walk into, touch, and share. At One Way, one team handles it from first rendering to final strike.

Can you work with our agency's creative team and other vendors?

Absolutely. Most of our activations are built alongside an agency's creative team and partners like florists, fabricators, and graphics vendors. We slot in as your production and technical team and make sure every piece fits together on site.

Can you build interactive tech like touch screens and LED games?

Yes. We've built interactive LED walls tough enough for real footballs and basketballs, plus touch screens, leaderboards, and live games. See how we did it at Fanatics Fest.

How fast can you turn around a brand activation?

It depends on the build, but we're used to tight timelines. We delivered the NBC activation at Fanatics Fest after being brought in just three weeks out, using modular framing that can be designed, adjusted, and installed quickly.

Do you produce activations in unique venues?

Yes. We've produced in stadiums like Citi Field, landmark restaurants like Tavern on the Green, warehouses, convention floors, and more. We plan around each venue's load-in rules, power, and labor so the experience looks effortless.

Can you capture content for social media and PR?

Yes. We can capture your activation with multiple cameras, stream it live, and design lighting and sets with the camera in mind, so the photos and videos your PR and social teams need come easily.

Do you produce activations outside New York?

Yes. We're based in New York and travel with your tour or tap our partner network in 15+ markets, so your activation looks and runs the same in every city.

Let's build something people talk about.

Fifteen minutes, no pressure. Just a real conversation with someone who has built a lot of brand experiences.

  • A reply within one business day
  • Interactive tech, LED, lighting, and scenic
  • Agency-friendly and white-glove on site

Rather talk now? 914.481.2476Or email WhatsUp@onewayep.com

Tell us about your activation

Rough details are perfect. We'll fill in the rest together.

We'll never share your info. Promise.

Got it. Thank you!

A real human from our team will reach out within one business day.